User Lifecycle Stages Explained

The user lifecycle stages in IXXO Hub help you track and manage how a contact or company moves through your business process from initial awareness to becoming a loyal customer. Each stage reflects their position about your services.

Default Lifecycle Stages in IXXO Hub

1. Lead
   Someone who has shown interest in your business, e.g., by submitting a form or calling your office.
   
   
2. Qualified Lead
   A lead was reviewed and confirmed as a potential fit for your services.
   
   
3. Prospect
   A contact you're actively engaged with, perhaps a scheduled call, a proposal sent, or an ongoing conversation.
   
   
4. Customer
   A person or company that has completed a purchase or signed a contract.
   
   
5. Active Client
   A paying client currently receiving services or with ongoing deliverables.
   
   
6. Inactive Client
   A client who is no longer active but not formally closed or offboarded.
   
   
7. Evangelist
   A satisfied client who refers others or publicly supports your brand.
   
   
8. Archived
   A contact who is no longer relevant (e.g., disqualified, unsubscribed, or ended collaboration).
   

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